JCPenney 2009 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 28

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28

our community. our environment. our responsibility.
21
Building Greener Buildings
Our goal is to design and construct new stores to meet the
EPA’s “Designed to Earn the ENERGY STAR” criteria. One
example is our store in Fairview, Texas, which opened in July
2009. Based on its design, the store is expected to use 22%
less energy and 41% less water than the average similar building.
Beyond JCPenney’s standard new-store design features, such
as a reective white roof and energy-efcient lighting, additional
features expected to reduce the store’s environmental impact
include landscape materials that reduce irrigation needs by
51%, and an Energy Management System that allows remote
monitoring and control of HVAC and lighting systems.
Energy Management
JCPenney is instituting a company-wide goal to reduce energy consumption by 20% per gross square foot by 2015. We plan
on doing this by focusing on three areas: investing in energy efciency improvements, such as lighting and HVAC systems, driving
an Associate culture of energy stewardship that invites and rewards Associates for implementing conservation solutions,
and aspiring to source 25% of our energy from renewable sources.
Bisou Bisou and
Nicole Miller reusable
shopping bags
Reducing Emissions
JCPenney seeks to reduce the number of “empty miles” or
distances that carriers drive empty trailers after merchandise has
been delivered to their destinations. As a leading participant in
the VICS Empty Miles Backhaul Initiative, JCPenney has saved
$5.6 million, with a net reduction of 14.7 million pounds of CO2
emissions, by rerouting returning trucks to pick up additional
merchandise and other cargo on their return from the store.
Responsibility Recognized Worldwide
Because of our efforts to incorporate sustainable practices
into our business, JCPenney was named to the 2009 Dow
Jones Sustainability Index of the leading companies in North
America for corporate sustainability, ranked No. 44 in Newsweek
magazine’s inaugural Green Rankings, which selected the 500
“Greenest Big Companies in America,” and “Top 100 Performing
Companies” in the Maplecroft Climate Innovation Index.
Our Fairview, Texas store was designed and constructed to achieve
LEED certication from the United States Green Building Council