JCPenney 2009 Annual Report Download - page 6

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Please find page 6 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Street Smart: In the summer of 2009, JCPenney took over the streets of Manhattan.
We unleashed a major multimedia marketing campaign incorporating billboards, street ags,
print and radio ads, celebrity events, window coverings, banners and specially-designed shopping
bags. Once inside the store, customers discovered JCPenney’s “stepped up” style showcased
with exclusive brands and designer collaborations, such as IkRonson® and ALLEN B.®, as well
as a 2,000-square-foot Sephora boutique, boasting their best and most desired beauty products.
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