JCPenney 2009 Annual Report Download - page 20

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20
10 Years of Afterschool Advocacy
As the leading corporate advocate for the movement to
provide access to enriching programs for children after school,
JCPenney celebrated its 10th year of inspiring kids to be smart,
strong and socially responsible. Over the past decade, more
than $80 million has been distributed to afterschool programs
nationwide to support activities that foster positive youth
development. In 2009, JCPenney added a new charity partner,
FIRST® (For Inspiration and Recognition of Science and
Technology) to enhance educational opportunities after school
by investing in America’s future science and technology leaders.
Through FIRST, students are increasing their aptitude for science
and math through competitions to design, build and program
robots using engineering principles and a sports model of
competition and teamwork. JCPenney’s sponsorship of 60 high
school teams across the country marks the beginning of the
company’s goal to expand FIRST to over 1,100 teams each year.
Salvation Army Angel Giving Tree
Online presented by JCPenney
This Christmas we joined forces with The Salvation Army to give
joy to children and seniors in need through Angel Giving Tree
Online. The rst nationwide program of its kind, it allowed
customers to adopt angels and shop and ship their gifts in the
most convenient way possible. Through the help of many caring
people, nearly 40,000 online Angels were adopted on jcp.com and
given a merrier Christmas during the program’s inaugural year.
JCPenney will sponsor
1,100 high-school student
robotic teams nationwide
JCPenney cares about our community, the lasting impact we can have on our environment and
the people in it. Continued leadership in our signature cause, JCPenney Afterschool, as well as our
ongoing focus on being environmentally and socially responsible, enables us to maintain our position
as a leader in corporate citizenship.
Visit jcpenney.net for more detailed information on our Corporate Social Responsibility.
Responsible Leadership
Stepping Up Our Commitment: