JCPenney 2009 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 28

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28

Cindy Crawford Style™
Our new brand of home furnishings and accessories by fashion and style expert, Cindy Crawford, launched in September 2009.
Focused on providing a clean, fresh approach to traditional style with beautiful designs and stylish accents, the brand helps customers
create a home that reects their personality and lifestyle — all at an affordable price. In February 2010 we announced her ne jewelry
line, One Kiss™ by Cindy Crawford®, a stunning selection of timeless pieces for the classic woman, which will debut in April 2010,
just in time for Mother’s Day.
8
New Brands. New Collaborations.
Stepping Up Our Style:
A trusted retailer for over 100 years, JCPenney has long had a reputation for exceptional quality and
value — now we’ve stepped up our style, too. In 2009, we introduced exciting national, private and exclusive
brands that took the style of our merchandise to new levels. We showcased our new styles through engaging
marketing initiatives, delivering a clear, consistent message that we offer a compelling and rewarding shopping
experience wherever customers shop with us — jcp.com, stores or through our specialty catalogs.