JCPenney 2009 Annual Report Download - page 12

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Please find page 12 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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12
12
Young Men’s and Boys’ Launches
In a move to capture more of the Young Men’s and Boys’ markets, we introduced three fresh skate
and surf-inspired brands — RS by Sheckler™, Third Rail™ a Zoo York Production, and Rusty® surf
apparel, and extended our Decree® brand into Young Men’s.
Renewed focus on our ARIZONA
power brand played a key role in
our 2009 Back-to-School success