JCPenney 2009 Annual Report Download - page 15

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Please find page 15 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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OPENING
PRETTY
SOON
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jcp.com/sephora
The Beauty of Sephora
Since introducing Sephora inside JCPenney (SiJCP) in
2006, JCPenney has become a major presence in the
beauty business. Our SiJCP shops carry the top brands in
makeup, skincare, fragrances and accessory products, and
are staffed with beauty consultants trained in the “Science
of Sephora” education program. These shops have created
excitement among our loyal customers and have attracted
new customers, including younger, more afuent shoppers,
many of whom we have converted to a new generation of
loyal JCPenney customers. The success of this concept is
evident in the fact that SiJCP shops have substantially higher
sales per square foot than our overall store average. In 2009,
we opened 64 new Sephora shops, bringing the total to
155, with 75 new shops planned for 2010.