JCPenney 2009 Annual Report Download - page 7

Last summer, JCPenney celebrated an historic move when it opened its doors at 33rd St. and 6th Ave, in the
heart of America’s fashion capital, New York City. This 153,000 square-foot agship store is a unique showcase
for great style and quality, in one of America’s busiest shopping areas. It serves an enormous customer base that
includes local residents, commuters and tourists, and is conveniently accessible from street level and two of
New York City’s busiest public transportation terminals — where more than 250,000 people pass through daily.
JCPenney Takes Manhattan
Stepping Up Our Presence:
Chosen from the best and the brightest of over 15,000
applicants, the Manhattan store team of approximately
550 Associates is one of the largest of any JCPenney store.
These Associates are trained in JCPenney’s CustomerFIRST
standards, which empower them to make customers their
No. 1 priority.
Inside the Manhattan store customers are greeted
with a modern look and easy-to-shop oor plan. The
partially open, oating ceiling system provides visual
height, as well as an additional modern design element
that gives the store a unique feel. We’ve incorporated
many exciting features that create a distinct shopping
experience — like a new electronic queuing system,
which directs customers to available registers and
informs them of their wait times, and nearly one hundred
state-of-the-art registers, all of which provide a gateway
to jcp.com and its extended selection of merchandise.
We’ve been
around a long
time, yet our style
is impeccable.
Kind of like you,
Manhattan.
33rd St. and 6th Ave.
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