JCPenney 2009 Annual Report Download - page 13

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Please find page 13 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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13
Online Denim Experience
An exciting part of the heavily-trafcked JCP Teen webpage
was an interactive denim experience that featured models
wearing the latest trends and turning 360 degrees on cue.
Through the site, they were also able to easily nd and
shop for denim categorized by t and wash.
Fast Fashion
City Streets, our fast fashion private brand for Juniors,
was a highlight of the 2009 Back-to-School season.
With its wide array of skinny, brightly-colored denim,
teens discovered great style at incredible prices.
Networking Our Style To Teens
Launched during Back-to-School, jcp.com/teen allowed teens to connect with each other, create looks and
see style come alive through a digital runway. It also linked directly to the JCPenney Facebook page, where
we were given an opportunity to see, in real time, how teens responded to JCPenney. This ongoing feedback
helps us build invaluable, long-term relationships with some of our most important customers.
13
Schooled in Style™
Stepping Up Our Popularity:
Our “Schooled in Style: Smart Looks for Less” launch was an innovative, integrated marketing campaign for the
2009 Back-to-School season. Combining digital, social, mobile and traditional media with unique special events
and promotions, the campaign reinforced our position as the national Back-to-School headquarters, by showing
kids and teens our great styles and brands at prices moms love.