JCPenney 2009 Annual Report Download - page 10

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8
Delivering New Looks in New Ways
Stepping Up Our Style:
We focused on streamlining our marketing efforts to highlight our “stepped up” style no matter where our
customers shop with us — in stores, on jcp.com or through our catalogs. To further convey the spectrum of
style JCPenney offers our broad range of customers, we explored new ways to speak to them, including
social media, mobile, FindMore in our stores and innovative enhancements to jcp.com.
Style: The Guys Have It
The number of men seeking affordable, high-quality
brands and merchandise continues to grow. To spread
the word that JCPenney is the destination for style, we
looked for new ways to reach this important customer.
We created engaging online experiences for the jcp.com
shopper, explored increasingly important technology like
our iPhone application, and developed a fresh men’s style
look book, Matters of Style.
And for the sports fan, at jcp.com, we offered our best-ever
selection of quality sports apparel, via our relationship with
Dreams, Inc. Our participation in the ESPN® Radio “Man
Up” Sweepstakes and Van Heusen® Pro Football Hall of
Fame® Fan’s Choice at jcp.com/fans were also big hits.
10