JCPenney 2009 Annual Report Download

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Stepping Up Our Style
J. C. Penney Company, Inc. Summary Annual Report 2009

Table of contents

  • Page 1
    J. C. Penney Company, Inc. Summary Annual Report 2009 Stepping Up Our Style

  • Page 2
    ... market share and profitable sales. To our customers, our associates, and our stockholders, our vision is clear: To be America's destination for discovering great styles at compelling prices. table of contents 4-5 6-7 8-9 10-11 12-13 Message to Our Stockholders JCPenney Takes Manhattan New...

  • Page 3
    Our Style

  • Page 4
    ... cutting back. Moreover, we maintained our 2009 annual cash dividend at $0.80 per share for the benefit of our stockholders and rewarded over 100,000 Associates with a special bonus check for their meaningful contribution to our overall customer satisfaction scores, and ultimately, our profitability...

  • Page 5
    ... row, JCPenney ranked No. 1 in customer service among department stores in the American Express/National Retail Federation Foundation Customers' Choice survey. • Creating a new clearance strategy called "Red Zone Clearance," which more clearly communicates the true "out the door" price to simplify...

  • Page 6
    ... streets of Manhattan. We unleashed a major multimedia marketing campaign incorporating billboards, street flags, print and radio ads, celebrity events, window coverings, banners and specially-designed shopping bags. Once inside the store, customers discovered JCPenney's "stepped up" style showcased...

  • Page 7
    ... of New York City's busiest public transportation terminals - where more than 250,000 people pass through daily. We've been around a long time, yet our style is impeccable. Kind of like you, Manhattan. Inside the Manhattan store customers are greeted with a modern look and easy-to-shop floor plan...

  • Page 8
    ...message that we offer a compelling and rewarding shopping experience wherever customers shop with us - jcp.com, stores or through our specialty catalogs. Cindy Crawford Styleâ„¢ Our new brand of home furnishings and accessories by fashion and style expert, Cindy Crawford, launched in September 2009...

  • Page 9
    ... fit, encourages freedom of expression. She Said and J. Ferrar New Alliances JCPenney proudly announced two exciting new collaborations. Beginning fall 2010, we will be the exclusive department store destination for all Liz Claiborne® and Claiborne branded merchandise in the U.S. and Puerto Rico...

  • Page 10
    ...important customer. We created engaging online experiences for the jcp.com shopper, explored increasingly important technology like our iPhone application, and developed a fresh men's style look book, Matters of Style. And for the sports fan, at jcp.com, we offered our best-ever selection of quality...

  • Page 11
    ...to reach our customers. During the year, we continued to invest in our digital platform, which includes jcp.com, social media, mobile and our FindMore fixtures in stores. We also launched the JCPenney Weekly Deals iPhone application to allow users to browse sale items, create shopping lists and find...

  • Page 12
    ...'s and Boys' markets, we introduced three fresh skate and surf-inspired brands - RS by Sheckler™, Third Rail™ a Zoo York Production, and Rusty® surf apparel, and extended our Decree® brand into Young Men's. Renewed focus on our ARIZONA power brand played a key role in our 2009 Back-to-School...

  • Page 13
    ... 2009 Back-to-School season. Combining digital, social, mobile and traditional media with unique special events and promotions, the campaign reinforced our position as the national Back-to-School headquarters, by showing kids and teens our great styles and brands at prices moms love. Online Denim...

  • Page 14
    ...an enjoyable store experience that compels customers to keep coming back for more JCPenney style. Store Make-Overs Bright, beautiful presentation is the perfect complement to our merchandise and style. In 2009, we made great improvements and upgrades to approximately 100 stores. Paying attention to...

  • Page 15
    ... to a new generation of loyal JCPenney customers. The success of this concept is evident in the fact that SiJCP shops have substantially higher sales per square foot than our overall store average. In 2009, we opened 64 new Sephora shops, bringing the total to 155, with 75 new shops planned for 2010...

  • Page 16
    ... Poised For Growth In 2009, we refined vur teihnvlvgy platfvrm that suppvrts every aspeit vf vur merihandise vperativns, iniluding the planning and allviativn system that vur Assviiates use tv flvw inventvry tv vur stvres. These refinements allvwed us tv drive vur sales prvfitability by ivntrvlling...

  • Page 17
    ... offers throughout the year. The enterprise-wide program, which instantly communicates strong value through bold signage, ensures clearance goods are displayed together, organized by discount level. Most important for our customers, all clearance ticketing reflects the price they actually pay...

  • Page 18
    ...JCP Rewards has attracted over 4 million members. The program allows customers to earn $10 reward certificates and receive members-only benefits, such as invitations to special shopping events, contests and more. In 2009, highlights included ticket giveaways and tie-ins to the Rascal Flatts American...

  • Page 19
    ... to our overall customer satisfaction scores, and ultimately, our profitability. Voted #1 in Customer Service For the second year in a row, JCPenney ranked No. 1 among department store retailers in the American Express/National Retail Federation Foundation Customers' Choice survey. Delivering the...

  • Page 20
    ... JCPenney will sponsor 1,100 high-school student robotic teams nationwide This Christmas we joined forces with The Salvation Army to give joy to children and seniors in need through Angel Giving Tree Online. The first nationwide program of its kind, it allowed customers to adopt angels and shop...

  • Page 21
    ... stores to meet the EPA's "Designed to Earn the ENERGY STAR" criteria. One example is our store in Fairview, Texas, which opened in July 2009. Based on its design, the store is expected to use 22% less energy and 41% less water than the average similar building. Beyond JCPenney's standard new-store...

  • Page 22
    ... was developed exclusively for JCPenney customers by Polo Ralph Lauren's Global Brand Concepts. A new tradition in American style for family and home, spanning nearly 40 merchandise categories with a full range of items for women, men and children, as well as accessories, footwear and home décor...

  • Page 23
    ... to invest in what sets us apart: launching new and exciting merchandise initiatives, rewarding our Associates for their dedication to delivering a highly satisfying shopping experience, and enhancing our digital platform - jcp.com, social media, mobile and FindMore in our stores. Rising to the...

  • Page 24
    ...$ (142) $ 2,532 68.3% $ 0.80 1,067 106.6 (1) Comparable store sales are presented on a 52-week basis and include sales from new and relocated stores that have been opened for 12 consecutive full fiscal months and online sales through jcp.com. Stores closed for an extended period are not included in...

  • Page 25
    ..., Senior General Merchandise Manager, Men's, Children's and Home Elizabeth H. Sweney Executive Vice President, Senior General Merchandise Manager, Women's Apparel, Accessories, Handbags & Shoes and Fine Jewelry Michael J. Boylson Executive Vice President, Chief Marketing Officer Jan Hodges...

  • Page 26
    ... Relations website at jcpenney.net on the morning of the earnings release. Audio replays of the call are available up to 90 days following the event. Annual Meeting Friday, May 21, 2010, at 10:00 a.m. )DT J)Penney Home Office 6501 Legacy Drive Plano, TX 75024 Fiscal 2010 Sales Release Dates Sales...

  • Page 27
    America's Department Store 1,108 total number of JCPenney Stores 23 9 14 9 8 5 20 12 7 9 22 80 18 26 22 36 26 23 19 10 18 16 93 21 31 16 18 42 30 9 28 47 6 8 6 26 26 44 41 17 3 17 43 10 13 3 10 60 JCPenney Stores by State Alaska 1 Puerto Rico 7

  • Page 28
    W INNING TOGETHERâ„¢ Principles J. C. Penney Company, Inc. 6501 Legacy Drive Plano, TX 75024 jcp.com and jcpenney.net