Intel 2014 Annual Report Download - page 8

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•Strategic Investments. We make investments in companies around the world that we believe will further our vision, mission,
and strategic objectives: support our key business initiatives: and generate financial returns. Our investments—including
those made through Intel Capital—generally focus on companies and initiatives that we believe will stimulate growth in the
digital economy, create new business opportunities for Intel, and expand global markets for our products. In 2014, we
completed an investment in Cloudera, Inc. (Cloudera) to bring big data analytics into the mainstream through the joining of
Cloudera’s software platform and our data center architecture based on Intel
®
Xeon
®
processors. Additionally, we plan to
continue to purchase and license intellectual property to support our current and expanding business.
•Corporate Stewardship. We are committed to developing energy-efficient technology solutions that can be used to address
major global problems while reducing our environmental impact. We have led the industry in the journey to produce products
that are free of conflict minerals, and have made our learnings from this journey open to others in the industry. We also
believe that creating a fully diverse and inclusive workplace is fundamental to how we deliver business results. To this end in
January 2015, our Chief Executive Officer, Brian Krzanich, announced the Diversity in Technology initiative and a goal to
achieve full representation of women and under-represented minorities at Intel by 2020. We are also committed to
empowering people and expanding economic opportunity through education and technology, driven by our corporate and
Intel Foundation programs, policy leadership, and collaborative engagements. In addition, we strive to cultivate a work
environment in which engaged, energized employees can thrive in their jobs and in their communities.
Our continued investment in developing our assets and execution in key objectives are intended to help strengthen our
competitive position as we enter and expand into adjacent market segments, such as tablets, smartphones, and the Internet of
Things. These market segments change rapidly, and we need to adapt to new environments. A key characteristic of these
adjacent market segments is low-power consumption based on SoC products. We are making significant investments in this area
with the accelerated development of our SoC solutions based on the 64-bit Intel
®
Atom™microarchitecture and Intel
®
Quark™
technology. We are also optimizing our server products for energy-efficient performance, as we believe that increased Internet
traffic and the use of ultra-mobile devices, the Internet of Things, and data center applications have created the need for improved
data center infrastructure and energy efficiency.
Business Organization
In Q1 2014, we made certain changes to our organizational structure to align with our critical objectives. As of December 27,
2014, we managed our business through the following operating segments:
All other
Software and services operating segments
Data Center Group
Internet of Things Group
PC Client Group
Netbook Group
Software and Services GroupMcAfee
Mobile and Communications Group
New Devices Group Non-Volatile Memory Solutions Group
For a description of our operating segments, see “Note 26: Operating Segments and Geographic Information” in Part II, Item 8 of
this Form 10-K.
3