Garmin 2009 Annual Report Download - page 36

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• Costco—aninternationalchainofmembershipwarehousesthatcarryquality,brandname
merchandise;
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• Halford’s—alargeEuropeanretailerspecializingincarpartsandaccessories;
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• Petra—alargedistributorwhosellstoawiderangeofdealers;
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• Target—oneofthenation’slargestgeneralmerchandiseretailers;
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• Wal‐Mart—theworld’slargestmassretailer;and
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• Wynit—alargedistributorwhosellstoawiderangeofdealers,includingRadioShack.
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Garmin’sEurope,MiddleEast,Australia/NewZealandandAfricaconsumerproductsalesarehandled
throughourin‐countrysubsidiariesorlocaldistributorswhoreselltodealers.WorkingcloselywithGarmin’sin‐
housesalesandmarketingstaffintheU.K.andU.S.,thesein‐countrysubsidiariesorindependentdistributorsare
responsibleforinventorylevelsandstafftrainingrequirementsateachretaillocation.Garmin’sTaiwan‐based
marketingteamhandlestheCompany’sAsiasalesandmarketingeffort.
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Garmin’spanel‐mountaviationproductsaresoldthroughaviationdistributorsaroundtheworld.Garmin’s
largestaviationdistributorsincludeSportsman’sMarket,AircraftSpruceandSpecialtyCo.,GulfCoastAvionics,
PacificCoastAvionics,andSarasotaAvionics.Thesedistributorshavethetraining,equipmentandcertifiedstaff
requiredforat‐airportinstallationofGarmin’savionicsequipment.Garmin’sportableaviationproductsaresold
throughdistributorsandthroughcatalogs.
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Inadditiontothetraditionaldistributionchannelsmentioned,Garminhasmanyrelationshipswithoriginal
equipmentmanufacturers(OEMs).Intheconsumermarket,Garmin’sproductsaresoldtocertainautomotiveand
motorcycleOEMs,suchasChrysler/Mopar,Toyota,Suzuki,Volkswagen,Harley‐Davidson,Ford,BMWandBMW
Motorrad,HondaAccess,MercedesBenz,SmartCar,Peugeot,Hyundai,Mazda,Nissan,Volvo,Bombardier,and
Polaris,fordealer‐installedaftermarketaccessoryprograms.Garminalsohasafactory‐installedprogramwith
HondaMotorcyclesandalsofactory‐installedautomotiveprogramswithBMW,FordandSuzukiforthesaleofPND
productsthatarefactory‐installedbytheseautomobileOEMsincertainmodelsofvehicles.Inaddition,Garmin
alsosellsproductsandapplicationstoKenwoodforbundlingwithKenwood’sOEMproducts,andin2008Garmin
announcedarelationshipwithPanasonicAutomotiveSystemstosupplyproductsandapplicationstoPanasonicfor
automotiveOEMsales.GarminalsohasrelationshipswithcertainrentalcarcompaniesincludingDollar/Thrifty,
Enterprise,Avis,Budget,National,Europcar,Alamo,andHertz(Europe).Garminhasalsodevelopedpromotional
relationshipswithcertainautomotivedealershipsincertaincountriesincludingBMW,SoutheastToyota,Penske,
Mazda,SaabandFord.Garmin’sproductsarealsostandardequipmentonvariousmodelsofboatsmanufactured
byEdgewaterBoats,BenningtonMarine,CigaretteRacingTeam,Inc.,CobaltBoats,G3Boats,GulfCraft,Inc.,
FairlineBoats,Ltd.andRegalMarineIndustries,Inc.andareoptionalequipmentonboatsmanufacturedby
ChaparralBoats,Inc.,GrandBanksYachts,Ltd.,MainshipCorp.(LuhrsCorp.),MaritimoOffshorePtyLtd.,
MastercraftBoatCompany,LLCandZodiacHurricaneTechnologies,Inc.Intheaviationmarket,Garmin’savionics
arestandardequipmentonvariousmodelsofaircraftbuiltbyBellHelicopter,CessnaAircraftCompany,Embraer,
CirrusAircraftCorporation,DAHER‐SOCATA,DiamondAircraftIndustries,Eurocopter,MooneyAircraft
Corporation,HawkerBeechcraftAircraftCompany,RobinsonHelicopter,PiperAircraftCompany,andQuest
AircraftCompany.OtheraircraftmanufacturersofferGarmin’sproductsasoptionalequipment.