Garmin 2009 Annual Report Download - page 13

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$ 428
$ 340
$ 285
$ 469
2009
Outdoor & fitness revenue
($ in millions)
2008
2007
2006
11
Preloaded mapping and touchscreen ease of use helped Garmin
expand฀ into฀ yet฀ another฀ market,฀ golf,฀ as฀ Garmin฀ introduced฀ the฀
Approach™฀G5฀at฀ the฀2009฀ Consumer฀Electronics฀Show.฀Featuring฀
thousands฀ of฀ preloaded฀ courses฀ available฀ without฀ subscriptions฀ or฀
annual฀fees฀—฀and฀introducing฀touch-targeting฀to฀take฀the฀guesswork฀
out฀of฀key฀distances฀—฀Approach฀G5฀provided฀a฀strong฀impression฀
for฀Garmin’s฀rst฀entry฀in฀the฀golf฀market.
Through฀ revolutionary฀ products,฀ Garmin’s฀ tness฀ team฀ continued฀
setting the pace for recreational athletes and elite professionals
alike.฀The฀year฀began฀with฀the฀introduction฀of฀the฀FR60,฀a฀wireless฀
hub฀ of฀ training฀ and฀ wellness฀ data.฀ FR60฀ uses฀ Garmin’s฀ ANT+™
protocol to link to heart rate monitors and other sensors, compatible
tness฀equipment฀and฀users’฀computers฀for฀automatic฀download฀of฀
activities. Forerunner®฀405CX฀and฀the฀multisport฀Forerunner฀310XT฀
followed฀ in฀ the฀ spring,฀ giving฀ calorie฀ counters฀ and฀ cross-trainers฀
new฀GPS-enabled฀watches฀for฀their฀workouts.฀And฀cyclists฀had฀their฀
wishes฀ granted฀ in฀ September฀ with฀ the฀ aerodynamic฀ Edge®฀ 500,฀ a฀
GPS-enabled฀bike฀computer฀that’s฀powerful฀enough฀for฀the฀pros฀but฀
priced right for casual cyclists.
In฀addition฀to฀the฀everyday฀athletes฀who฀work฀at฀Garmin฀and฀test฀our฀
devices,฀a฀world-class฀focus฀group฀also฀helped฀shape฀tness฀products.฀
For฀the฀second฀year,฀Team฀Garmin’s฀professional฀cyclists฀rode฀with฀
the฀Edge฀705,฀traveled฀with฀nüvi® and attracted global attention at
the฀Tour฀de฀France฀and฀other฀races฀against฀the฀world’s฀ top฀talent.฀
Garmin’s฀title฀sponsorship฀of฀the฀team฀was฀recently฀extended฀through฀
2013.฀In฀the฀running฀market,฀American฀distance฀record-holders฀Ryan฀
Hall฀and฀Deena฀Kastor฀headline฀a฀user฀group฀and฀advisory฀board฀that฀
boosts฀product฀development,฀awareness฀and฀promotion.฀
With฀ Garmin฀ becoming฀ a฀ xture฀ on฀ fairways,฀ runners’฀ wrists฀ and฀
cyclists’฀handlebars,฀2010฀is฀off฀to฀another฀strong฀start฀as฀the฀new฀
Approach฀ G3฀ was฀ announced฀ at฀ CES,฀ Team฀ Garmin฀ kicked฀ off฀
another฀season฀and฀Deena฀Kastor฀won฀a฀major฀half-marathon฀while฀
wearing฀an฀FR60.฀After฀20฀successful฀years,฀Garmin฀shows฀no฀signs฀
of฀slowing฀down.
If it weren’t for my Garmin Forerunner, I wouldn’t have just qualified for
the Boston Marathon by the last second. I needed a 3:40:59 to qualify...and
I recently finished the Philadelphia Marathon on 11/22/09 in 3:40:59. This
was my third marathon and my third attempt to qualify, and I owe it all to
Garmin!! I trained off my watch, my pacer on the watch and my miles per
hour. I literally have a hard time going out for a run without it. Sometimes,
even if the battery is dead, I still have to put it on to go for my runs (even
though a lot of the distances I have memorized by now)! Many people may
not understand it. The same reason many people don’t understand why you
“have to wear a certain pair of socks or chew a certain kind of gum”...but
runners do. And runners would understand why I can’t go for a run without
my running partner, my Garmin.
Kathleen G.
Testimonial