Garmin 2009 Annual Report Download - page 35

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requirementforaModeSsolutionthatmeetsthereducedcertificationrequirements
fortheVFRModeSmandate.
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GDL90TheGDL90isthefirstairborneAutomaticDependentSurveillance‐Broadcast(ADS‐B)
productcertifiedbytheFAAtoTSOC145Astandards.TheGDL90allowspilotsinthe
cockpitandairtrafficcontrollersonthegroundto“see”aircrafttrafficwithmuchmore
precisionthanhaseverbeenpossiblebeforewithoutthecostlyinfrastructureofground
basedtrackingradar.TheGDL90reliesontheinfrastructurethatispartoftheFAA’s
SafeFlight21program.Thisprogramiscurrentlyunderdevelopmentwith
implementationoftheground‐basedportionoftheADS‐Bnetworktakingplacealong
theEastCoastandotherselectedareasoftheU.S.A.AdditionalinstallationsoftheADS‐
Bgroundstationsareplanned.Thegroundstationscantrackaircraftmovementand
eventuallyareexpectedtobeusedtobroadcasttrafficandweatherservices.Pilots
equippedwiththeGDL90andoperatingwithinthegroundstationcoverageareawill
receiveaircrafttrafficandreal‐timeweatherinformationfreeofcharge.
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GDL69and69ATheGDL69offerstheabilitytoprovidereal‐timeweatherinformationtotheaircraft
whichcanbedisplayedononeofseveralpanel‐mounteddevices,suchastheGNS430,
GNS530,MX20,andG1000systems.TheGDL69andGDL69Areceivereal‐time
weatherinformationbroadcastbytheXMWXSatelliteradiosystem.Inaddition,the
GDL69AexpandstheutilityofthesystembyprovidingCDqualityaudioprovidedbyXM
SatelliteRadio(separatesubscriptionsforweatherdataandaudiorequired).
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GMX200™Alarge(6.5inch)sunlight‐readable,high‐resolution,multi‐functiondisplay.
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SL30andSL40TheSL30isacompactVHFnavigationandcommunicationsunitthatcombinesa760‐
channelVHFcommunicationsradiowith200‐channelglideslopeandlocalizerreceivers.
TheSL40isa760‐channelVHFcommunicationsradioonly.BoththeSL30andSL40
feature10wattcommunicationstransmitters.
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GWX™68TheGWX68isanall‐in‐oneantenna/receiver/transmitterthatbringsreal‐timeweather
toGarmin’snewestmulti‐functiondisplays.
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SalesandMarketing

Garmin’snon‐aviationproductsaresoldthroughaworldwidenetworkofapproximately3,000
independentdealersanddistributorsinapproximately100countrieswhomeetoursalesandcustomerservice
qualifications.BestBuywastheonlycustomerwhosepurchasesrepresented10%ormoreofGarmin’s
consolidatedrevenuesinthefiscalyearendedDecember26,2009(BestBuy’spurchasestotaled13.4%of
Garmin’s2009consolidatedrevenues).MarketingsupportisprovidedgeographicallyfromGarmin’sofficesin
Olathe,Kansas(North,SouthandCentralAmerica),intheU.K.(EasternEurope,MiddleEastandAfrica)France,
Germany,Italy,Spain,Portugal,Austria,Sweden,Denmark,Finland,Belgium,Australia(alsocoveringNewZealand)
andinTaiwan(Asia).Garmin’sdistributionstrategyisintendedtoincreaseGarmin’sglobalpenetrationand
presencewhilemaintaininghighqualitystandardstoensureend‐usersatisfaction.
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Garmin’sU.S.consumerproductsalesarehandledthroughitsnetworkofdealersanddistributorswhoare
servicedbyastaffofregionalsalesmanagersandin‐housesalesassociates.SomeofGarmin’slargerconsumer
productsdealersanddistributorsinclude:

• BestBuy—oneofthelargestU.S.andCanadianelectronicsretailers;
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• Amazon.com—internetretailer;
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