Garmin 2009 Annual Report Download - page 15

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$ 204
$ 203
$ 167
$ 177
2009
Marine revenue
($ in millions)
2008
2007
2006
13
At฀Amsterdam’s฀Marine฀Equipment฀Trade฀Show,฀Garmin฀introduced฀
the฀AIS฀ 600฀—฀the฀company’s฀ rst฀ transceiver฀that฀allows฀ boaters฀
to฀transmit฀Automatic฀Identication฀System฀(AIS)฀data.฀With฀the฀AIS฀
600, mariners can identify and avoid other large sea vessels at long
range฀in฀virtually฀any฀visibility.฀The฀AIS฀600฀features฀ClearTrack, a
technology฀that฀eliminates฀the฀need฀for฀two฀VHF฀antennas฀—฀saving฀
space฀and฀making฀installation฀easy฀without฀the฀need฀for฀additional฀
hardware.฀ Garmin฀ was฀ the฀ rst฀ manufacturer฀ to฀ bring฀ this฀ unique฀
technology฀to฀the฀AIS฀market.฀
During฀2009฀Garmin฀announced฀HomePort
,฀a฀PC฀application฀thatallows฀
customers฀to฀plan฀and฀manage฀trips,฀routes,฀tracks฀and฀waypoints,฀
and฀ transfer฀ them฀ between฀ a฀ PC฀ computer฀ and฀ applicable฀ Garmin฀
chartplotters.฀HomePort฀makesit฀easier฀than฀ever฀for฀boatersto฀plan฀and฀
review฀all฀of฀their฀on-the-water฀adventures฀before฀heading฀out฀to฀sea.
These฀new฀products฀further฀solidied฀Garmin’s฀position฀as฀a฀leading฀
marine฀ electronics฀ supplier,฀ and฀ in฀ 2009฀ we฀ were฀ able฀ to฀ develop฀
many฀ more฀ OEM฀ partnerships.฀ Regal฀ Boats฀ selected฀ Garmin฀ as฀
the฀ exclusive฀ electronics฀ provider฀ for฀ their฀ 2010฀ product฀ line฀ of฀
luxury฀performance฀runabouts,฀cruisers฀and฀sport฀yachts.฀And฀Fairline฀
Boats,฀ one฀ of฀ the฀ world’s฀ leading฀ luxury฀ performance฀ motor฀ yacht฀
manufacturers,฀is฀using฀Garmin’s฀GHP 10V marine autopilot as their
IPS฀autopilot฀solution.฀Fairline฀is฀also฀tting฀standard฀Garmin฀marine฀
electronics throughout its 2010 yacht range.
Mariners฀also฀took฀notice฀of฀the฀NMEA฀2000฀analog฀adapters฀that฀
Garmin฀ released฀ to฀ the฀ market฀ in฀ 2009.฀ These฀ adapters฀ convert฀
analog฀ data฀ from฀ traditional฀ gauges฀ and฀ sensors฀ to฀ digital฀ NMEA฀
2000 data that can be read by the latest generation of instruments
and฀multifunction฀displays.฀In฀combination฀with฀a฀Garmin฀GMI 10
instrument฀display,฀these฀adapters฀will฀transform฀an฀out-of-date฀dash
into฀a฀glass,฀digital฀helm.฀Recognized฀for฀their฀cutting-edge฀technology
and unique design, these adapters received the annual Pittman
Innovation฀Award฀by฀SAIL฀magazine.฀
At฀ the฀ beginning฀ of฀ 2010,฀ Garmin฀ also฀ announced฀ the฀ GPSMAP฀
700฀ series฀ —฀ the฀ rst฀ touchscreen฀ controlled฀ standalone฀ marine฀
chartplotter฀ with฀ radar฀ capability฀ and฀ built-in฀ sonar.฀ These฀ 7-inch฀
plotters฀are฀truly฀in฀a฀class฀of฀their฀own,฀bridging฀the฀gap฀between฀
the฀entry-level฀boater฀and฀the฀luxury฀yacht฀customer.฀These฀units฀will฀
begin to ship in the second quarter of 2010, but have already been
well-received฀across฀the฀industry.฀
We recently completed a 6-month, 7,000-mile trip from Palmetto, FL to
Labrador (north of the 53rd Parallel), circumnavigating Newfoundland
and back to Palmetto. Prior to leaving on the trip, I wanted to replace our
existing PC-based plotter with a new piece of equipment. Sun Coast Yacht
Service talked us into purchasing the new Garmin GPSMAP 5215, and it
performed flawlessly and accurately. Whenever a navigation aid of other
appropriate position was available, I checked the Garmin for accuracy — it
absolutely never failed. We dealt with fog, limited navigation aids, heavy
seas, icebergs and unforgiving rock. You should be proud of this piece of
equipment.
Captain Creighton Beddow, Palmetto, FL
Testimonial