Estee Lauder 2010 Annual Report Download - page 72

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COACH
Coach, Inc., a leading brand of modern classic American accessories, joined The Estée Lauder Companies
family of brands in 2006. The collection of fragrance and ancillary beauty products embodies the timelessly
chic American style. The collection is available in Coach retail stores in the United States and Japan, select
department stores in the United States and online.
OJON
We acquired Ojon in 2007. It is sold in five countries and is expanding internationally. The brand creates
highly effective hair care products using traditional indigenous ingredients found in the world’s rainforests.
The rare, naturally derived elements are hand-harvested to ensure purity and potency. Sustainability and
preserving the vital natural environments of indigenous communities around the world are at the heart of
the brand’s mission.
SMASHBOX
In July 2010, The Estée Lauder Companies completed the acquisition of Smashbox Beauty Cosmetics,
a privately held, photo studio-inspired prestige cosmetics company based in Los Angeles, California.
Smashbox has established itself as a highly successful prestige cosmetics brand and a top performer in
specialty beauty channels. While the majority of Smashbox’s sales are in North America, the brand is
distributed in more than 40 countries worldwide.