Estee Lauder 2010 Annual Report Download - page 11

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We made significant progress in advancing our strategic initiatives, delivering strong financial results
and gaining share against prestige competitors in every region. We improved alignment throughout
the organization and made great headway toward becoming a better integrated, global Company
with a common strategic focus. The successes of the past year confirm that our strategy is strong and
that by continuing to follow its principles we are poised to sustain and grow our leadership in global
prestige beauty.
As a key part of our strategy, we strengthened and streamlined our organization in phases by redesigning
brand clusters, improving regional capabilities, designating and enhancing multi-functional leadership
teams and clarifying processes, roles and decision rights. The result? An organization that is more informed,
more agile and has a greater ability to adapt to, and win in, a changing beauty landscape.
10
THE YEAR IN REVIEW
FISCAL 2010 WAS AN EXCELLENT YEAR FOR
THE EST{E LAUDER COMPANIES.
Clinique’s Even Better Clinical Dark Spot Corrector is the first
beauty product in department stores whose results rival a
prescription-strength product for addressing uneven skin tone.
RIGHT: Clinique Even Better Clinical Dark Spot Corrector.