Estee Lauder 2010 Annual Report Download - page 67

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TOMMY HILFIGER
Tommy Hilfiger joined The Estée Lauder Companies family of brands when the exclusive global license
agreement was signed in 1993. Sold in more than 120 countries and territories, Tommy Hilfiger produces
fragrances and body products that reflect the classic American cool of designer Tommy Hilfiger.
M.A.C COSMETICS
M.A.C฀(Make-upArtCosmetics),a฀leadingbrandofprofessionalcosmetics,wasrstcreatedin1984in
Toronto, Canada before joining The Estée Lauder Companies family of brands in the 1990s. The brand’s
popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models,
photographers and journalists around the world. M.A.C is for All Ages, All Races, All Sexes. The brand is
sold in more than 70 countries worldwide.
KITON
Kiton, a prestigious Italian tailoring company that combines the traditions of fine Italian tailoring with a
reverence for luxury and elegance, joined us when the exclusive global fragrance license agreement was
signed in 1995. Sold in more than 10 countries and terri
tories, Kiton’s signature scent embodies the very
essence of fashion, elegance and sophisticated masculinity.
LA MER
La Mer joined our family of brands in 1995 when we acquired the rights to Crème de la Mer. Sold in
60 countries and territories, La Mer represents supreme luxury and serious skin care treatment. The brand’s
legendary product, Crème de la Mer, continues to be one of the most innovative and coveted moisturizers.
Since its original conception by Dr. Max Huber, an aerospace physicist, the iconic best-selling Crème de la
Mer has expanded into a complete range of skin care that continues to capture a devoted following.