Estee Lauder 2010 Annual Report Download - page 71

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MISSONI
Missoni Profumi joined The Estée Lauder Companies family of brands when the exclusive global license
agreement with Missoni was signed in 2005. The products are sold in select countries worldwide. Missoni,
the Milan-based fashion house, with more than 50 years experience, is celebrated for its vibrant knitwear
and engaging graphic designs. Missoni fragrance for women launched in Spring 2006 and was followed by
Missoni
acqua in Summer 2007.
DAISY FUENTES
Daisy Fuentes Beauty was established in 2006 by BeautyBank, our entrepreneurial think tank. It is available
exclusively in the United States at Kohl’s Department Stores nationwide and online at kohls.com. Building
off the remarkable success of Daisy Fuentes’ sportswear line, also sold at Kohl’s, BeautyBank created
several popular fragrances for the well-known entrepreneur and fashion designer, including Dianoche,
Dianoche Love and Dianoche Passion.
TOM FORD BEAUTY
The exclusive global license agreement for Tom Ford Beauty was signed in 2005 and the brand is sold in
more than 45 countries, including select travel retail locations. Tom Ford Beauty, which includes such
upscale fragrances as Tom Ford Black Orchid, Tom Ford Private Blend Collection, Tom Ford for Men, Tom
Ford White Patchouli and Tom Ford Grey Vetiver, has a loyal following. This year, Tom Ford Beauty entered
the color category with the Tom Ford Private Blend Lip Color Collection.