Estee Lauder 2010 Annual Report Download - page 41

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Please find page 41 of the 2010 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Today, as we expand across all digital media, we continue to promote our e-commerce business online. The
recent re-launch of bobbibrowncosmetics.com was a pioneering effort to evolve a traditional e-commerce
site to a new model of “s-commerce”— where “social and service” meet commerce. Unlike physical
environments, shopping online is no longer a solitary experience, and our brands are increasingly reflecting
this. The site features easy-to-use navigation, a library of “how-to” videos, improved color swatches and
product-related tips, and promotes learning across conversations. The site launched with over 5,000 reviews
from consumers, with average product ratings of 4.8 out of 5 stars, and adopted Twitter as an effective
service and relationship model to reach consumers.
40
TOP: Screenshot from bobbibrowncosmetics.com.