Estee Lauder 2010 Annual Report Download - page 157

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156 THE EST{E LAUDER COMPANIES INC.
Trademarks
฀Version฀5x฀•฀9/13/10฀•฀Last฀Revised฀by:฀Saul฀Bernstein
156 ฀THE฀EST{E฀LAUDER฀COMPANIES฀INC.
Trademarks
The฀Estée฀Lauder฀Companies฀Inc.฀and฀its฀subsidiaries฀own฀
numerous฀trademarks.฀Those฀appearing฀in฀the฀text฀in฀this฀
report฀include:฀3-Step฀Skin฀Care฀System,฀A฀Perfect฀World,฀
Advanced฀Night฀Repair,฀American฀Beauty,฀Aramis,฀Aramis฀
Classic,฀Aveda,฀Bb.฀Mending,฀Bb.฀Quenching,฀Beautiful,฀
BeautyBank,฀Bobbi฀Brown,฀Bumble฀and฀bumble,฀Calyx,฀
Clinique,฀Control฀Force,฀Crème฀de฀la฀Mer,฀Darphin,฀Estée฀
Lauder,฀Estée฀Lauder฀pleasures,฀Euristocrats,฀Even฀Better฀
Clinical,฀Eyeliplex-2,฀Flirt!,฀Flirt!฀It฀Curl,฀GinZing,฀GoodSkin฀
Labs,฀ Grassroots฀ Research฀ Labs,฀ Hydraskin฀ Essential,฀
Jo฀Malone,฀La฀Mer,฀Lab฀Series฀Skincare฀for฀Men,฀Let’s฀Play฀
Makeover,฀M.A.C,฀M.A.C฀AIDS฀Fund,฀Max฀LS,฀Nutritious,฀
Ojon,฀Origins,฀Origins฀Natural฀Resources,฀Photo฀Finish,฀
Powered฀by฀Nature.฀Proven฀by฀Science,฀ Prescriptives,฀
Pretty฀Powerful,฀Pure฀Color,฀Re-Nutriv,฀Serum฀de฀La฀Mer,฀
Smashbox,฀Smooth฀Infusion,฀Starting฀Over,฀Stimulskin฀
Plus,฀ The฀ Regenerating฀ Serum,฀ Tri-Aktiline,฀ Ultimate฀
฀Diamond,฀Vitamin฀C฀Power฀Brightening,฀Viva฀Glam,฀Wear฀
and฀Care฀and฀Youthtopia.
Coach฀and฀Coach฀Legacy฀are฀registered฀trademarks฀of฀
Coach฀Services฀Inc.฀Daisy฀Fuentes,฀Dianoche,฀Dianoche฀
Love฀ and฀ Dianoche฀ Passion฀ are฀ licensed฀ trademarks฀
from฀DAFU฀Licensing฀Inc.฀Donna฀Karan,฀Donna฀Karan฀
Cashmere฀Mist,฀DKNY,฀DKNY฀Be฀Delicious,฀DKNY฀Be฀
Delicious฀Art,฀DKNY฀Be฀Delicious฀Fresh฀Blossom฀and฀
pureDKNY฀are฀all฀licensed฀trademarks฀from฀Donna฀Karan฀
Studio.฀Farrow฀&฀Ball฀is฀a฀registered฀trademark฀of฀Farrow฀
&฀Ball฀Holdings฀Ltd.฀Kiton฀and฀Kiton฀Black฀are฀licensed฀
trademarks฀from฀Ciro฀Paone฀S.p.A.฀Michael฀Kors฀and฀Very฀
Hollywood฀Michael฀Kors฀are฀licensed฀trademarks฀from฀
Michael฀ Kors฀ L.L.C.฀ Missoni฀ and฀ Missoni฀ acqua฀ are฀
licensed฀ trademarks฀ from฀ Missoni฀ S.p.A.฀ Sean฀ John,฀
Unforgivable,฀Unforgivable฀Woman฀and฀I฀Am฀King฀are฀
licensed฀trademarks฀from฀Christian฀Casey฀LLC.฀Tom฀Ford,฀
Tom฀ Ford฀Black฀Orchid,฀Tom฀Ford฀Private฀Blend฀Col-
lection,฀Tom฀Ford฀for฀Men,฀Tom฀Ford฀White฀Patchouli,฀
Tom฀Ford฀White฀Musk฀Collection,฀Tom฀Ford฀Grey฀Vetiver฀
and฀Tom฀Ford฀Private฀Blend฀Lip฀Color฀Collection฀are฀
licensed฀ trademarks฀ from฀ 001฀ Corporation.฀ Tommy฀
฀Hilger,฀tommy,฀tommy฀girl฀and฀Hilger฀Men฀and฀Women฀
colognes฀are฀licensed฀trademarks฀from฀Tommy฀Hilger฀
Licensing฀LLC.