Estee Lauder 2010 Annual Report Download - page 64

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67
70849es_txt.indd 66-67 9/7/10 10:26 AM
JAPAN
Aveda celebrated the opening of its
50th Japanese Aveda Concept Salon.
Bobbi Brown opened its Tokyo flagship
store in the Omotesando fashion area.
M.A.C’s first foray into railway stations
in Japan was with the successful
opening of its freestanding store
at Shinjuku, the world’s busiest
train station.
HONG KONG
In Hong Kong, Bobbi Brown is
#2 in total prestige makeup.
RUSSIA
Darphin celebrated the launch of
Hydraskin Essential, a breakthrough
new moisturizer patented with
“Hydra-Structure” technology.
CHINA
Estée Lauder became the #1 brand
in prestige beauty in China in our
distribution.
MIDDLE EAST
La Mer officially celebrated the
arrival of the brand in Bahrain, the
sixth country in the Middle East
where La Mer is sold.
Adapting to the cultural customs of
Saudi Arabia, our M.A.C Make-up
Artists (who are all male) utilize face
charts in order to help provide our
female consumers with the advice
and products they are looking for.
SOUTH AFRICA
The Aramis and Designer
Fragrances team in South Africa
and DKNY Delicious Art partnered
with the Valued Citizens Initiative
to help raise funds for young
adult empowerment programs
that teach self-development,
citizenship principles and
constitutional values.