Estee Lauder 2010 Annual Report Download - page 32
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In fiscal 2010, we began piloting new High-Touch service formats in channels of growing importance,
including beauty specialty stores, where we created unique counter displays. We innovated services in our
freestanding stores with free mini-facials at Origins and dynamic, touch-screen computers at M.A.C’s
new Times Square store, the brand’s largest. The store is staffed with more than 60 multi-cultural makeup
artists who together speak nine different languages—bringing “makeup artistry” to new levels of accessibility
and excitement to a wider diversity of consumers.
31
The M.A.C freestanding store in Times Square, New York City
draws four times the average consumer traffic per day
versus other M.A.C freestanding stores.
LEFT: M.A.C Euristocrats 2 collection.
TOP: M.A.C freestanding store in Times Square, New York City.