Estee Lauder 2010 Annual Report Download - page 61

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60
We will continue to evolve our High-Touch service, product and delivery model further differentiating the
prestige experience. We will continue to deliver true “fit” to all of our consumers. We will drive creativity
with deeper consumer knowledge and insights, taking our distinctive brands to new heights.
We will learn from each other, collaborate and share knowledge in order to lead prestige beauty in all our
markets. We will continue to be locally relevant around the world and among different consumer groups.
Through focused strategies, and by deriving insights from our diverse consumers across the globe, we will
continue to inspire our intuition, build on our talents and create, market and sell tomorrow’s blockbusters.
For our investors, we look toward a future of delivering superior growth, a greater return on invested capital
and increased, sustainable profitability. At The Estée Lauder Companies, we are dedicated to achieving our
strategy on the road to our ultimate goal to remain the undisputed leader in global prestige beauty
and we look forward to the next phase of our strategic journey.