Estee Lauder 2010 Annual Report Download - page 29

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In addition to offering new, unexpected services to consumers as part of the in-store experience, we have
committed to building the knowledge of in-store consultants, beauty advisors, makeup artists and stylists,
redesigning counters to improve navigation and adding new features to delight shoppers. We also are
more effectively communicating product performance claims and developing new Consumer Relationship
Management and loyalty programs.
28
More than half of the fastest growing and best salons
in the U.S. are Aveda salons.
TOP LEFT: Aveda display from Cosmoprof in Bologna, Italy.
TOP RIGHT: Aveda Stylist.
MIDDLE: Aveda Control Force Firm Hold Hairspray.
BOTTOM LEFT: M.A.C Make-up Artist, Hong Kong.
BOTTOM RIGHT: Estée Lauder Beauty Advisor and consumer, China.