Estee Lauder 2010 Annual Report Download - page 69

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BUMBLE AND BUMBLE
We acquired our initial interest in Bumble and bumble in 2000 and the brand was fully integrated in
September 2006. It is sold in 25 countries and territories. The New York-based hair care and education
brand creates high-quality hair care and styling products distributed through other top-tier salons and select
prestige retailers. Products are salon and stylist tested and found backstage at fashion shows, photo shoots
and TV and film sets.
MICHAEL KORS
Michael Kors joined us when the exclusive global license agreement was signed and certain assets were
acquired in 2003. With products that are sold in more than 20 countries and territories, the brand’s
fragrances embody the jet set lifestyle positioning of Michael Kors. The designer’s signature scent, Michael
Kors, is a modern interpretation of the classic Tuberose.
DARPHIN
The Estée Lauder Companies acquired Darphin in 2003. The brand is sold in 50 countries and territories
worldwide. In 1958, founder Pierre Darphin developed a comprehensive skin care program dedicated to
enhancing one’s sense of well-being, with nature and the best that science has to offer. Still today, Darphin
products are created from the finest plant extracts, botanical aromas and latest cosmetic technology and
are primarily sold in independent European pharmacies, beauty salons and spas worldwide.
AMERICAN BEAUTY
We created American Beauty in 2004 as a luxurious cosmetics, skin care and fragrance brand that celebrates
the
approachable beauty of American style. It is available exclusively in the United States at Kohl’s
Department Stores and online at kohls.com.