Estee Lauder 2010 Annual Report Download - page 16

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WE ARE WORKING HARDER THAN EVER TO
UNDERSTAND OUR CONSUMERS AND BUILD
EVEN STRONGER RELATIONSHIPS.
The global prestige beauty industry is becoming more complex and competitive every day. However, it
continues to be an industry which has built some of the world’s most beloved and best-known brands and
which, we believe, continues to show enormous foundational strength. While the world’s economies
remain delicate, we believe that as the industry continues to grow, The Estée Lauder Companies will be at
the forefront. In fact, we have already begun to deliver on this vision. This past year, we grew more than
one percent ahead of global prestige beauty, a trend we will strive to continue in the years to come.
Although consumer spending may be down in many parts of the world, there is great passion for our
products, inherent consumer demand and growing consumer wealth. In fact, the demographics driving
our business are strong and getting stronger. Research shows that by 2015, global women’s purchasing
power is expected to increase by $5 trillion and beauty is the category these consumers are most likely to
spend money on after food and clothing. En route to capturing a greater share of this tremendous opportunity,
we are working harder than ever to better understand our consumers and build even stronger and more
loyal relationships. How are we doing this? By listening and learning.
15
a changing
landscape
TOP: Bumble and bumble The Bb.StylingBar and Shop at Bloomingdale’s 59th Street, New York City.
BOTTOM LEFT: Aveda Super Natural collection.
BOTTOM RIGHT: M.A.C’s Japan mobile e-commerce site.