Dollar General 2004 Annual Report Download - page 9

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While we are focused on these short-term initiatives and others, we are driven by our long-range strategic plan to achieve
consistent financial growth year after year. That strategic plan was developed by your management team, in conjunction
with your board of directors, in 2003 and updated in 2004. Even though Dollar General is the oldest and largest player in
the dollar channel, we are still growing rapidly and do not ever take our place in the sector for granted. I am excited about
the opportunities ahead. We have an established team that has demonstrated an ability to lead effectively. We also have
a great business model, but we must continue to refine it to make it more productive and relevant to a broadening
customer base.
In summary, our vision for the future of Dollar General has not changed. We will continue to differentiate ourselves on
price and convenience, and we will continue to provide our customers unique assortments of quality branded products at
low prices in conveniently located small stores.
I am truly honored to lead your Company, and I take that responsibility very seriously. Along with our team, I remain
committed to growing shareholder value while serving the needs of our customers and employees. Thank you for your
investment in Dollar General Corporation and your continued support.
Kindest regards,
David A. Perdue
Chairman and Chief Executive Officer
April 22, 2005