Dish Network 2009 Annual Report Download - page 9

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ii
x We depend on third parties to solicit orders for DISH Network services that represent a significant
percentage of our total gross subscriber acquisitions.
x Our competitors may be able to leverage their relationships with programmers so that they are able to
reduce their programming costs and offer exclusive content that will place them at a competitive
advantage to us.
x We depend on the Cable Act for access to programming from cable-affiliate programmers at cost-
effective rates.
x We face increasing competition from other distributors of foreign language programming that may
limit our ability to maintain our foreign language programming subscriber base.
x Our local programming strategy faces uncertainty because we may not be able to obtain necessary
retransmission consents from local network stations.
x We are subject to significant regulatory oversight and changes in applicable regulatory requirements
could adversely affect our business.
x We have made a substantial investment in certain 700 MHz wireless licenses and will be required to
make significant additional investments or partner with others to commercialize these licenses and
recoup our investment.
x We have substantial debt outstanding and may incur additional debt.
x We have limited owned and leased satellite capacity and satellite failures could adversely affect our
business.
x Our owned and leased satellites under construction are subject to risks related to construction and
launch that could limit our ability to utilize these satellites.
x Our owned and leased satellites in orbit are subject to significant operational and environmental risks
that could limit our ability to utilize these satellites.
x Our owned and leased satellites have minimum design lives ranging from 12 to 15 years, but could fail
or suffer reduced capacity before then.
x We currently have no commercial insurance coverage on the satellites we own and could face
significant impairment charges if one of our satellites fails.
x We may have potential conflicts of interest with EchoStar due to our common ownership and
management.
x We rely on key personnel and the loss of their services may negatively affect our businesses.
x We are party to various lawsuits which, if adversely decided, could have a significant adverse impact
on our business, particularly lawsuits regarding intellectual property.
x We may pursue acquisitions and other strategic transactions to complement or expand our business that
may not be successful and we may lose up to the entire value of our investment in these acquisitions
and transactions.
x Our business depends on Federal Communications Commission, or FCC, licenses that can expire or be
revoked or modified and applications for FCC licenses that may not be granted.
x We are subject to digital HD “carry-one-carry-all” requirements that cause capacity constraints.
x It may be difficult for a third party to acquire us, even if doing so may be beneficial to our
shareholders, because of our capital structure.
x We are controlled by one principal stockholder who is also our Chairman, President and Chief
Executive Officer.