Dish Network 2009 Annual Report Download - page 27

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17
Bernard L. Han. Mr. Han has served as our Executive Vice President and Chief Operating Officer since April 2009
and is in charge of operations, information technology, accounting and finance functions of DISH Network. Mr.
Han served as Executive Vice President and Chief Financial Officer of DISH Network from September 2006 until
April 2009. Mr. Han also serves as EchoStar’s Executive Vice President and Chief Financial Officer pursuant to a
management services agreement between DISH Network and EchoStar that was entered into in connection with the
Spin-off of EchoStar from DISH Network. From October 2002 to May 2005, Mr. Han served as Executive Vice
President and Chief Financial Officer of Northwest Airlines, Inc.
Michael Kelly. Mr. Kelly is currently the Executive Vice President, Commercial and Business Development. Mr.
Kelly served as the Executive Vice President of DISH Network Service L.L.C. and Customer Service from February
2004 until December 2005.
Roger J. Lynch. Mr. Lynch has served as our Executive Vice President, Advanced Technologies since November
2009. Mr. Lynch also serves as Executive Vice President, Advanced Technologies at EchoStar. Prior to joining
DISH Network, Mr. Lynch served as Chairman and CEO of Video Networks International, Ltd., an IPTV
technology company in the United Kingdom from 2002 until 2009.
Robert E. Olson. Mr. Olson has served as our Executive Vice President and Chief Financial Officer since April
2009. Mr. Olson was the Chief Financial Officer of Trane Commercial Systems, the largest operating division of
American Standard, from April 2006 to August 2008. From April 2003 to January 2006 Mr. Olson served as the
Chief Financial Officer of AT&T’s Consumer Services division and later its Business Services division.
Stephen W. Wood. Mr. Wood has served as our Executive Vice President, Human Resources since May 2006 and is
responsible for all human resource functions of DISH Network and its subsidiaries. Prior to joining DISH Network,
Mr. Wood served as an Executive Vice President for Gate Gourmet International from 2004 to 2006.
There are no arrangements or understandings between any executive officer and any other person pursuant to which
any executive officer was selected as such. Pursuant to the Bylaws of DISH Network, executive officers serve at the
discretion of the Board of Directors.
Item 1A. RISK FACTORS
The risks and uncertainties described below are not the only ones facing us. Additional risks and uncertainties that
we are unaware of or that we currently believe to be immaterial also may become important factors that affect us.
If any of the following events occur, our business, financial condition or results of operations could be materially
and adversely affected.
Weak economic conditions, including higher unemployment and reduced consumer spending, may adversely
affect our ability to grow or maintain our business.
Our ability to grow or maintain our business may be adversely affected by weak economic conditions, including the
effect of wavering consumer confidence, high unemployment and other factors that may adversely affect the pay-TV
industry. In particular, the weak economic conditions could result in the following:
x Fewer Gross Subscriber Additions and Increased Churn. We could face fewer gross subscriber additions
and increased churn due to, among other things: (i) the weak housing market in the United States combined
with lower discretionary spending; (ii) increased price competition for our products and services; and (iii)
the potential loss of retailers, who generate a significant portion of our new subscribers, because many of
them are small businesses that are more susceptible to the negative effects of a weak economy. In
particular, subscriber churn may increase with respect to subscribers who purchase our lower tier
programming packages and who may be more sensitive to weak economic conditions.