Blackberry 2000 Annual Report Download - page 14

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Advertising
In April 2000, RIM launched
its first national advertising
and branding campaign for
BlackBerry. Ads are now
appearing in business and
technology publications across
North America. In addition,
business partners are also
promoting RIM products
through various national print
and television ads.
Expanding our visibility and
building both the RIM and
BlackBerry brands will be a
large focus of the coming year.
“First there was the desk. Then the lap. After much wandering in the
wilderness came the palm. Now, the belt has arrived – and
the search for wearable computers is over.
The company that pulled it off is
Research In Motion.”
Bill Frezza, Internet Week, May 3, 1999
12
PC World – World Class Award
In June 2000, the BlackBerry wireless handheld
(model: RIM 950) was named Best Wireless
Communications Device of 2000 by PC World.
InfoWorld – 1999 Product of the Year
In January 2000, the BlackBerry wireless email
solution won the Product of the Year Award in the Mobile
Computing category from InfoWorld Magazine for its
simple set-up and deployment, ease-of-use and superior
product functionality.
PC Computing – MVP Award
In November 1999, the RIM 850 Wireless Handheld
received the MVP Award in the Phones and Pagers
category from PC Computing for its wireless messaging
functionality and ease of use. The Annual MVP Awards
are awarded to the most valuable products, services and
people of the year.
Deloitte & Touche –
1999 Canadian Technology Fast 50
In September 1999, RIM was recognized by Deloitte &
Touche as the 24th fastest growing technology company
in Canada with a five-year growth rate of 1066.63%.
Profit Magazine – 1999 Profit 100
RIM was ranked Number 38 in Profit Magazine’s listing
of the top 100 fastest-growing Canadian companies.
ComputerWorld Smithsonian – 1999 Laureate
RIM was honored as a Laureate during the 1999
Computerworld Smithsonian award ceremony where it
was named an “Innovator who use(s) information
technology to benefit society.” As part of the award, the
RIM 950 Wireless Handheld has been accepted into the
Smithsonian Institution’s Permanent Research Collection
of Information Technology. Established in 1989, the
Smithsonian collection is the world’s premier historical
record of computing applications and innovations.
Awards