Airtran 2009 Annual Report Download - page 13

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4
Airport
Daily
Operations*
Nonstop
Markets
Served
% of System
Daily Flights*
Atlanta (ATL) 374 53 55%
Orlando (MCO) 113 39 17%
Baltimore-Washington (BWI) 95 20 14%
Milwaukee (MKE) 85 19 13%
Fort Lauderdale (FLL) 39 10 6%
Indianapolis (IND) 39 9 6%
Fort Myers (RSW) 38 12 6%
N
ew York (LGA) 37 6 5%
Boston (BOS) 36 7 5%
Tampa (TPA) 35 10 5%
Akron Canton (CAK) 27 8 4%
Chicago (MDW) 26 4 4%
Pittsburgh (PIT) 26 6 4%
Washington (DCA) 22 4 3%
* Operations is defined as the average number of take-offs and landings at each city; percentage of system
flights will be greater than 100%
Offer Sales through Our Web site. We utilize the Internet as an integral part of our distribution network and
emphasize our Web site, http://www.airtran.com, prominently in all of our marketing. Sales booked directly on
http://www.airtran.com represent our most cost-effective form of distribution. In addition to being user-friendly
and simple, our Web site is designed to sell tickets efficiently. We continue to add functionality to
http://www.airtran.com that allows customers to easily book and manage their travel including the ability to
retrieve and change future flight reservations, make seat selection and check in online. We also offer alternate
forms of payment, including Bill Me Later and PayPal, in order to ensure we are meeting our customers’ needs.
Sales through http://www.airtran.com produced 59 percent of our revenues during 2009.
Utilize New and Modern Fleet. Our entire fleet is comprised of B717 and B737 aircraft. We had a combined
total of 138 aircraft on February 1, 2010, with an average fleet age among the lowest in the industry at 6.6
years.
We were the launch customer for the B717 in 1999, which was designed specifically for efficient short-haul
service. As of February 1, 2010, our fleet included 86 B717 aircraft. Although Boeing discontinued the
production of the aircraft in 2006, we believe the B717 remains well suited for the short-haul, high-frequency
service that we operate and provides operating efficiencies which support our low cost structure.
We took delivery of our first B737 aircraft in June 2004 and, as of February 1, 2010, our fleet included 52 B737
aircraft. In addition to our existing 52 B737 aircraft, we hold firm orders for 51 additional B737 aircraft to be
delivered between 2011 and 2016. We believe the B737 is an ideal complement to our B717 aircraft, offering us
a larger aircraft, increased range, and even lower operating cost per available seat mile flown. The B737 aircraft
has allowed us to extend our network to selected cities in the western United States and gives us the ability to
expand our international operations to additional locations in the Caribbean and Mexico as well as locations in
Canada and Central America should we choose to do so. We believe the B737 aircraft enhances the AirTran
Airways brand while offering improvements in our operating performance.