Yamaha 2012 Annual Report Download - page 8

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2006 2007 2008 2009 2010
HISTORY
2006
· Crude oil prices rise sharply
· Motorcycle factory in Indonesia commences operations
· Yamaha Motor Foundation for Sports established
2008
· Collapse of Lehman Brothers triggers global recession
· Joint venture for motorcycle manufacturing and sales
established in Cambodia
2010
· China’s GDP surpasses
Japan’s to become world’s
second largest economy
· Marine Products business
marks 50th anniversary
2007
· Subprime loan problem emerges (global fi nancial crisis)
· Manufacturing and sales of motorcycles in the Philippines
begins
2009
· Major U.S. automakers General Motors
and Chrysler declare bankruptcy
· Yamaha Marine merged into Yamaha Motor
· Sales company set up in Turkey
■ Attaining high profi tability by creating value that
differentiates Yamaha from the competition
■ Continuing profi t-oriented approach
■ Maximizing growth opportunities in existing
businesses
■ Developing new business domains
■ Vitalizing human resources and organizations
■ Strengthening management quality to earn public trust
■ Creating value from a long-term perspective
■ Investing management resources strategically in
strengthening management quality and creating value
2005–2007
Medium-Term Management Plan
2008–2010
Medium-Term Management Plan
2010–2012
Company Overview
OUR STRATEGY
Progress of Medium-Term Management Plan
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012
6