Yamaha 2012 Annual Report Download - page 40

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North America
Solid growth on rebound in demand
Against a backdrop of a gradual recovery in major economic indicators
including unemployment rates and consumer confidence in the United
States, the North American motorcycle market showed solid sales of
higher-priced models in 2012, along with a noticeable rebound for
lower-priced models. As a result, total North American demand grew
2.5%, to 502 thousand units.
In the United States, Yamaha Motor faced stiff competition in the
cruiser and competition categories, but by leveraging our strengths in the
dual purpose category with the TW200 and XT250, and in smaller scooter
and dirt bike models, we recorded solid sales. As a result, Yamaha
Motor’s North American unit sales in 2012 rose 10.3%, to 71 thousand
units, with a 16.9% increase in net sales, to ¥41.6 billion.
Against a backdrop of a recovery in North American demand in
2013, we anticipate a pickup in medium-priced models, and are
forecasting a 3.8% increase in total demand, to 521 thousand units.
At Yamaha Motor, we will strengthen our model competitiveness by
expanding our lineup, including aggressive launches in the competition and
sports categories. Based on these measures, we are planning for a 3.2%
increase in North American unit sales in 2013, to 73 thousand units.
Asia
Decline in demand beginning to slow
In 2012, the Asian market (excluding Japan) experienced an economic
slowdown from the effects of fiscal tightening in certain emerging
markets and the European financial crisis, and total motorcycle demand
contracted 3.1%, to 44,100 thousand units.
Yamaha Motor’s 2012 unit sales rose in Thailand following the
effects of the previous year’s flooding, and in India, but overall sales
declined as a result of fourth-quarter inventory adjustments
implemented in response to lower demand in Indonesia and Vietnam.
Unit sales declined 13.7%, to 5,230 thousand units, and net sales fell
10.3%, to ¥533.0 billion.
We anticipate a return to stable economic growth in 2013 and
expect a slight increase in motorcycle demand in Asia, edging up 0.4%,
to 44,300 thousand units.
Yamaha Motor will continue to aggressively release new models
and strengthen our marketing, and we are planning for a 13.6%
increase in unit sales, to 5,940 thousand units.
XT250
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012
38
Snapshot
Interview with the
President
Special Features
Overview of
Operations
CSR Section
Corporate
Information
Financial Section