Yamaha 2012 Annual Report Download - page 23

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Smart Power (SPV) business
We are aiming for SPV sales of one million units. We will significantly expand our lineup of electric-powered bicycles for the
Chinese market, which continues to grow. We are also aiming to make deep inroads in the electric motorcycle market by
introducing low-end models. In the area of electrically power assisted bicycles (PAS), we are introducing high-performance
models in Japan and making a full-scale entry into Europe by supplying drive units.
Recreational Vehicle (RV) business
We have completed the transfer of all-terrain vehicle body production to the United States and are launching a strategy for engine
procurement. We are working with other companies to make our snowmobile business more efficient. We also intend to introduce
a newly developed model for the Recreational Off-road Vehicle market in 2013.
What is the plan for new model development?
Using Yamaha’s unique engineering, manufacturing, and marketing, we will launch 250
new models.
As a result of significant cutbacks in product development following the onset of the global financial crisis, we released 120 new
models during the period covered by the previous MTP, and I feel that this was not sufficient in terms of the number of products. I
want to focus on new product development and enhancing product strength under the new MTP. We plan to launch 65 new
models during 2013 (a 50% year-on-year increase), and aim to introduce 250 new models over the next three years.
We have set the following themes for product development in our respective businesses:
(1) In Motorcycles in emerging markets, develop platforms and variation, and pursue fuel efficiency, light weight, design,
and cost reductions.
(2) In Motorcycles in developed markets, emphasize high-performance engines and pursue light weight and design, and
expand the lineup to grow the base of lifelong customers.
Q7
Product Strategies: Introduce 250 New Models in Three Years
(1) 2013: Increase new model releases by 50% vs. previous year (65 models)
(2) Craftsmanship with unique Yamaha 'Concept', 'Technology', and 'Design'
(3) Further increase new model releases in 2014/2015
[Medium-term] Introduce new models [2013] Introduce new main models
2013
65
2014
90
2015
100
Motorcycles
(developed
markets)
Motorcycles
(emerging
markets)
Marine
RV
SPV
Others
■ Motorcycles (developed markets)
・ Introduce a new lineup in sports, cruiser, competi-
tions, and other segments
■ Motorcycles (emerging markets)
・ ASEAN: Strengthen all segments, outfitting
fuel injection systems (67%)
・ Brazil: Introduce a new lineup
・ India: Strengthen the SC segment
■ Marine
・ Introduce "Helm Master" control system
・ Outboard Motors: Introduce large, lightweight, and
compact models
■ RV
・ Introduce new off-road vehicles
■ SPV
・ PAS: Introduce Multifunctional (triple sensor) models
・ CAT: Expand the existing lineup (e.g., lithium models)
■ IM
・ Full-fledged introduction of high-speed surface
mounter (Z:TA), gain new customers
INTERVIEW WITH THE PRESIDENT
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012 21
Snapshot
Interview with the
President
Special Features
Overview of
Operations
CSR Section
Corporate
Information
Financial Section