Yamaha 2012 Annual Report Download - page 42

Download and view the complete annual report

Please find page 42 of the 2012 Yamaha annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

To facilitate recovery from the previous year’s flood damage, in 2012
the Thai government implemented economic stimulus measures
including an automobile subsidy program, and, supported by robust
internal demand, Thailand’s total motorcycle demand rose 6.1%, to a
record 2,130 thousand units.
Yamaha Motor proactively launched new models in 2012, with
five FI-equipped models including the Filano, TTX, and Mio 125i, and
the powerful, fuel-efficient, FI-equipped Spark 115i in the manual
transmission (MT) category. The success of these models led to a
16.1% increase in our 2012 unit sales, to 550 thousand units, resulting
in a 4.0% increase in net sales, to ¥74.5 billion.
We see Thailand’s economic environment remaining strong in
2013, and are forecasting a 3.3% increase in total demand, to 2.20
million units.
At Yamaha Motor, we will bolster our product strength by
introducing an FI option to the main Fino model, and strengthen our
customer contact through events including Spark 115i test drive events
at 50 locations nationwide, to increase our market presence in areas
outside major cities. We are therefore aiming for a 5.5% increase in
2013 unit sales, to 580 thousand units.
The Vietnamese market saw slower economic growth in 2012
from fiscal tightening imposed by the government since 2011 to rein in
inflation, and dampened consumer sentiment led to a 6.6% contraction
in total demand, to 3,110 thousand units (excluding Chinese vehicles).
Although Yamaha Motor’s sales declined in line with the
contraction in total demand, the 135cc Exciter in the sports moped
category and the FI-equipped Nozza in the AT category, which targets
women, maintained solid sales. In addition, our Sirius volume segment
model recorded steady sales, supported by stable sales in rural areas.
As a result, we were able to minimize the effect of the decline in total
demand, as 2012 unit sales declined 6.6%, to 920 thousand units. Net
sales, however, increased 10.2%, to ¥89.3 billion.
In 2013, we see the Vietnamese market recovering from the
previous year, and are looking for a 1.0% increase in total demand, to
3.14 million units.
We will launch three new FI-equipped models and step up our
area marketing in 2013, and are aiming for a 5.4% increase in unit
sales, to 972 thousand units.
Nozza
Spark 115i
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012
40
Snapshot
Interview with the
President
Special Features
Overview of
Operations
CSR Section
Corporate
Information
Financial Section