Yamaha 2012 Annual Report Download - page 3

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Action Guidelines
Acting with Speed
Meeting change with swift and informed action
Spirit of Challenge
Courage to set higher goals without fear of failure
Persistence
Working with tenacity to achieve desired results, and then evaluating them
Offering new excitement and a more fulfilling life for people all over the world
Yamaha Motor strives to realize peoples’ dreams with ingenuity and passion, and to always be a company people look to for the next
exciting product or concept that provides exceptional value and deep satisfaction.
Corporate Mission
Kando* Creating Company
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
To continue to produce value that moves people, we must remain keenly aware of customer’s evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
Management Principles
1. Creating value that surpasses customer expectations
We must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the
creativity and ability of our employees, with an equitable system of evaluation and rewards.
2. Establishing a corporate environment that fosters self-esteem
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate
activities with concern for the environment and communities and fulfill our corporate social responsibility with honesty and sincerity.
3. Fulfilling social responsibilities globally
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Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012