Yamaha 2012 Annual Report Download - page 11

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As a global engineering, manufacturing and marketing company, we are
constantly looking forward in the pursuit of new challenges to create new value.
These numerical highlights demonstrate Yamaha Motor’s unique position.
2012 Motorcycle Shipments R&D Expenses
Overseas Sales Ratio Number of New Models Launched (2010–2012)
Yamaha Motor’s engineering, manufacturing, and
marketing in markets around the world resulted in
global unit sales of 6.09 million units in more than 180
countries and regions.
Overseas sales in 2012 totaled ¥1,055.4
billion, accounting for 87.4% of total net sales.
Yamaha Motor’s businesses launched a total of
120 new models during the three years from
2010 to 2012.
Each business proactively carries out research
and development, and the ¥69.7 billion of
research and development expenses recorded
in 2012 marked an increase from 2011.
6,090
Thousand units 69.7
Billion ¥
87.4
%120
Models
Japan
12.6%
Asia
46.8%
Europe
11.1%
North
America
15.3%
Other
areas
14.2%
Overseas 87.4 %
Sports Cruiser NYTRO
(launched in May 2012)
No.1
Marine Products Market Share
The boat business had the largest share of
the Japanese market, and the No. 1 share of
the global markets for outboard motors and
personal watercraft.
F350
MJ-FX HO
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012 9
Snapshot
Financial Section
Corporate
Information
CSR Section
Overview of
Operations
Special Features
Interview with the
President