Yamaha 2012 Annual Report Download - page 49

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Other Products
Sales of other products rose ¥3.2 billion, or 4.2%, to ¥78.3 billion, accounting for 6.4% of net sales.
Operating income declined ¥1.4 billion, or 28.2%, to ¥3.6 billion.
200
150
100
50
0
16.0
12.0
8.0
4.0
0
20112010 2012
6.7
3.4
8.4
654
75 75 78
(%)
59 (75.8%)
1 (0.9%)
0 (0.0%)
3 (3.9%)
15 (19.4%)
6.4%
% of net sales Sales by market (Billion ¥) Operating results
(Billion ¥)
Japan North America Europe Asia (excluding Japan) Other areas Sales Operating income Operating income
margin (%)
Figures for fiscal 2009 and
previous years are not
comparable because of
segment reclassifications,
and are therefore not shown.
PAS Business
Addressing diverse customer needs leading to
stable growth
Japan’s total demand for electrically power assisted bicycles declined
8.6% in 2012, to 386 thousand units, in the wake of the previous year’s
spike related to reconstruction following the Great East Japan Earthquake.
Since October, however, demand has been trending higher year on year.
In response to diverse customer needs, Yamaha Motor worked to
introduce and promote sales of models equipped with child carriers and
models with an appeal to fashion, but with the decline in total demand,
domestic shipments of complete PAS electrically power assisted bicycles
declined 0.9%, to 104 thousand units, and net sales for the PAS business
were 1.6% lower, at ¥15.3 billion.
With manufacturers strengthening their product competitiveness to
accelerate their market entry, we see the market for electrically power
assisted bicycles maintaining steady growth in 2013, and are forecasting
a 6.8% increase in total domestic demand, to 412 thousand units. At
Yamaha Motor, we will differentiate our products with superior functionality
by introducing new features, and are planning for a 7.0% increase in unit
sales of complete PAS bicycles, to 111 thousand units, in 2013.
Automobile Engines Business
Rebounding from previous year’s earthquake-
related decline
Utilizing our engine technologies developed for motorcycles, Yamaha
Motor provides high-performance bicycle engines, Performance Damper
anti-vibration dampers, and Relative Absorber System (REAS) automotive
suspensions to automakers in Japan and around the world.
Sales of automotive products in 2012 grew 6.5%, to ¥28.8 billion,
following the previous year’s contraction in automobile production as a
result of the Great East Japan Earthquake and flooding in Thailand.
Based on the business development strategy in the new Medium-
Term Management Plan, in 2013 the automobile engines business aims
to expand Yamaha Motor’s business scale and earnings improvement by
accelerating our development of high-performance, highly efficient, and
environmentally friendly technologies and products.
Other Businesses
Accelerating business development in new
growth areas
As part of our strategy for developing new businesses under the new
Medium-Term Management Plan, Yamaha Motor is pursuing business
commercialization in areas in which we have been accelerating research
and development.
In 2012, we developed an unmanned helicopter product with
high-precision control technologies and a high-performance engine, and
worked to develop overseas markets. From 2013, the Unmanned Aerial
Vehicle Business Development Section, which handled unmanned
helicopters, has been reorganized as the newly established UMS*
Business Development Section, to advance product and business
development to include overland and marine unmanned control
technologies.
* UMS: Unmanned System
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012 47
Snapshot
Interview with the
President
Special Features
Overview of
Operations
CSR Section
Corporate
Information
Financial Section