Yamaha 2012 Annual Report Download - page 28

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Engineering,
Manufacturing, and
Marketing to Raise
Our Profi le
The Yamaha Motor Group is aggressively carrying out our new Medium-Term
Management Plan by accelerating our engineering, manufacturing, and marketing
to exceed the expectations of customers, using uniquely Yamaha Motor concepts,
while at the same time continuously promoting management innovation to build a
solid earnings base. By continuously pursuing challenges from a global perspective,
Yamaha Motor will continue to be an excellent engineering, manufacturing, and
marketing enterprise with a prominent presence in the global market.
26 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2012