Voya 2013 Annual Report Download - page 7

Companies” by the Ethisphere Institute. Ethisphere is a thought leader in corporate ethics and compliance, and
promotes its observed best practices around the world. We are humbled, honored, and proud of this recognition,
as it reflects our 7,000 people, who are committed to doing the right thing, every day.
Ready for Continuous Improvement: Cultural Transformation
A key element of the Voya Financial transformation story is our drive toward a high-performance culture that is
committed to continuous improvement. In 2012, we introduced OrangEvolution! to all of our employees as our
framework for executing our cultural transformation.
The purpose of OrangEvolution! is to unleash the full potential of 7,000 employees and inspire them to move
collectively toward the organization’s vision to be America’s Retirement Company™. Achieving our compelling
vision requires a commitment by all of our employees to continuous improvement.
When we speak about our vision and strategy, we remind our employees that helping Americans become
retirement ready is an important and achievable ambition that drives success on many levels:
• Sufficient savings and protection of retirement assets is a growing challenge for many Americans. We
provide outstanding retirement solutions to help Americans prepare for their retirement years.
• The demographic profile of the retirement market presents an attractive growth opportunity. Through
effective execution of our strategy, we can both meet our financial targets and help Americans meet
theirs.
• Voya Financial’s business profile aligns perfectly with the market opportunity: a scaled worksite/
individual retirement business, bolstered by investment and insurance businesses. Three separate solid
businesses deliver so much more when competing as one.
At Voya Financial, continuous improvement translates into the bottom-up delivery of information, observations,
and ideas. It is about embracing innovation throughout the organization. It is about sharing knowledge across the
enterprise. It is about asking employees to seek ways to continuously improve our company.
Success is not static. We believe that the enterprise-wide pursuit of continuous improvement will enable us to
achieve our vision. At Voya Financial, there is always a better way, and it is everyone’s job to find it.
Ready for Growth: America’s Retirement Company™
Over the past few years, our attention was focused on our transformation and on the preparations for our initial
public offering in May 2013. Now, as a public company, we are looking confidently to the future. We are ready
for growth.
To build on the success we experienced in 2013, we will be deliberate in the investments we make for the future,
while at the same time preserving our financial discipline and commitment to exceptional execution. It is an
exciting new phase of transformation at Voya Financial — and it will require a dedicated, concentrated, One
Voya effort from all of our people, especially as we continue to refine and improve the unique value propositions
of our businesses.
We feel confident about 2014 and our potential to achieve profitable growth. We have three solid businesses. We
have exceptional asset accumulation, asset protection, and asset distribution products and services. We have a
successful track record. And, we have great leaders and people across the organization.
As much as we have accomplished, we also recognize there is more work to do. We remain intensely focused on
continuing to improve our ROE; fully rebranding to Voya Financial; sharpening our retirement readiness focus;
and deepening our commitment to continuous improvement.
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