Voya 2013 Annual Report Download - page 3

To my fellow Voya Financial shareholders:
After several years of transformation, including a historic 2013, we are ready for the future.
We are ready to provide customers with comprehensive financial solutions. We are ready to
solve our customers’ and clients’ financial challenges together with our distribution
partners. We are ready to showcase our new brand in the marketplace. We are ready to
make a difference in our communities.
We are ready to be America’s Retirement Company™.
Ready for the Future: The Voya Financial Transformation Story
Voya Financial is ready for the future following the deliberate transformation of our fundamentals, including our
vision, strategy, performance, financial profile, culture, and more.
While Voya Financial originates from a rich heritage of financial services institutions that were acquired over a
period of 40 years, we have intentionally set out to create an entirely new company that is focused on helping
Americans with their journey to retirement readiness — the embodiment of the Voya Financial brand. The Voya
Financial brand debuted this spring as we began a thoughtful and carefully planned transition from our former
ING U.S. identity.
Transformation is an inside-out process — and while our planned separation from ING Group in 2013 was a
significant catalyst — we actually initiated Voya Financial’s transformation in 2011 by establishing four key
priorities that have served as our North Star for every initiative and activity that we pursue and execute.
Those four priorities — which remain in place today — are to:
1. Deliver a strong operating performance from our Retirement Solutions, Investment Management, and
Insurance Solutions businesses;
2. Embrace a clear focus on our customers, clients, and distribution partners as we execute on our guiding
principle of retirement readiness;
3. Adopt a value-creation philosophy, which empowers the organization to achieve opportunities — large and
small — to create value for our shareholders; and
4. Act with the highest standards of integrity in all aspects of our business and in all that we do.
With Retirement Solutions, Investment Management, and Insurance Solutions businesses well positioned in our
preferred market segments, we are poised to enter a new phase in Voya Financial’s transformation. The next
phase is growth, continued value creation, and the achievement of our compelling vision to be America’s
Retirement Company™.
Ready with Financial Solutions: A Premier Franchise with a Solid Financial Profile
Voya Financial is a premier franchise with more than 13 million customers, access to more than 220,000 points
of distribution, and a solid financial profile. Our leadership positions in the Retirement, Investment, and
Insurance markets demonstrate that we are ready to provide our individual customers and institutional clients
with quality financial solutions, including asset accumulation, asset protection, and asset distribution products
and services, supported by guidance and advice.