Under Armour 2008 Annual Report Download - page 18

ITEM 1A. RISK FACTORS
Forward-Looking Statements
Some of the statements contained in this Form 10-K and the documents incorporated herein by reference
constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections,
future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not
historical facts, such as statements regarding our future financial condition or results of operations, our prospects
and strategies for future growth, the development and introduction of new products, and the implementation of
our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such
as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “intends,” “estimates,” “predicts,”
“potential” or the negative of these terms or other comparable terminology.
The forward-looking statements contained in this Form 10-K and the documents incorporated herein by
reference reflect our current views about future events and are subject to risks, uncertainties, assumptions and
changes in circumstances that may cause events or our actual activities or results to differ significantly from
those expressed in any forward-looking statement. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity,
performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking
statements. A number of important factors could cause actual results to differ materially from those indicated by
the forward-looking statements, including, but not limited to, those factors described in “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors
include without limitation:
• changes in general economic or market conditions that could affect consumer spending and the
financial health of our retail customers;
• our ability to forecast and manage our growth effectively;
• our ability to effectively develop and launch new and updated products, such as our new footwear;
• our ability to accurately forecast consumer demand for our products and manage our inventory in
response to changing demands;
• our ability to obtain the financing required to grow our business, particularly when credit and capital
markets are unstable;
• increased competition causing us to reduce the prices of our products or to increase significantly our
marketing efforts in order to avoid losing market share;
• changes in consumer preferences or the reduction in demand for performance apparel and other
products;
• reduced demand for sporting goods and apparel generally;
• loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver
our products in a timely or cost-effective manner;
• our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating
results;
• our ability to effectively market and maintain a positive brand image;
• the availability, integration and effective operation of management information systems and other
technology; and
• our ability to attract and maintain the services of our senior management and key employees.
The forward-looking statements contained in this Form 10-K reflect our views and assumptions only as of
the date of this Form 10-K. We undertake no obligation to update any forward-looking statement to reflect events
or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated
events.
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