TomTom 2014 Annual Report Download - page 8

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Navigation
NavKit, TomTom's proprietary navigation engine, is the foundation for many of TomTom's products brought to the market today
and delivers best-in-class dynamic routing performance. The navigation engine provides interfaces (APIs) that enable the
development of a fully customised navigation application on any device or platform. NavKit can be provided with a state-of-the-
art and off-the-shelf reference User Interface. NavKit navigation technology is also offered with cloud-based services that enable
on-line navigation. We also offer a cloud service that provides a secure storage facility for navigation data to allow for a seamless navigation
experience across different devices.
Group business structure
Our activities are organised around four customer-facing business units that leverage our brand, capabilities, and common technology assets
to provide consumers, businesses, governments and local authorities with industry-leading location-based products.
Our Consumer business is focused on creating innovative and easy-to-use location-based products that give consumers the knowledge they
need to get where they want to go effortlessly and quickly. Consumer activities are focused on the drive and sports categories; products
include PNDs, GPS sport watches and smartphone navigation applications. TomTom consumer products are recognised for their smart and
intuitive user interface, strong GPS performance and innovative design and features.
Our Automotive business provides cutting-edge modular components, being maps, traffic and navigation software, to car manufacturers and
Tier 1 head unit vendors. Each component can be integrated as a stand-alone product, or combined into the Connected Navigation System,
to deliver seamless compatibility, advanced user experience and cost-effective implementation.
Our Licensing business sells TomTom map, traffic and navigation software. It also offers cloud-based products and platforms that allow
developers easy access to create location-enabled applications for businesses and governments. Licensing focuses on two types of customers:
•B2B2C, where TomTom's products are incorporated in end user applications such as smartphones and tablets, and on the internet; and
•B2B, serving professional users for location-based applications such as geographical information systems (GIS) providers, governmental
bodies and traffic management institutions.
Our Telematics business offers fleet management solutions for commercial fleets of any size and is also a partner for the insurance industry
to provide usage-based insurance products. Telematics' WEBFLEET Software-as-a-Service (SaaS) solution is highly intuitive to use, allows for
seamless integration with third-party applications and offers information security certified to ISO 27001 standards. Telematics products enable
businesses to improve vehicle performance, save fuel, support drivers, increase overall fleet efficiency, and contribute to environmentally
responsible logistics operations.
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ANNUAL REPORT AND ACCOUNTS 2014 / 8