Telstra 2012 Annual Report Download - page 37

Full year results and operations review - June 2012
Telstra Corporation Limited and controlled entities
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include an unlimited SMS bundle. A reduction in mobile
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on interconnection revenue. A larger positive impact from the
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handheld deactivation rate improving to 12.2%.
Strong cost control has had a positive impact on mobile
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solutions increases in both the Enterprise and Small Business
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not enough to offset the decline in ISDN and traditional data
product revenues.
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NETWORK APPLICATIONS & SERVICES
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Department of Human Services, NAB and Australia Post.
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for large organisations. These contracts are a testament to
the trust corporations are placing in us to design, build and
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The NAS sales pipeline remains strong. We are encouraged
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as our participation in the rollout of NBN trial sites.
INTERNATIONAL
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or $98 million to $1,496 million. This portfolio comprises the
Hong Kong mobile services (CSL) business, the Telstra Global
business and a number of digital media businesses in China.
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24.5% to $508 million.
DIGITAL MEDIA
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or $252 million to $2,377 million. This portfolio includes our
domestic media assets and our Sensis directories business.
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cable for FOXTEL services.
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relates to the migration of the Sensis customer base from
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MOBILE CUSTOMER ADDS (‘000)
FY09
856
FY10
364
FY11
1,668
FY12
1,567