Telstra 2012 Annual Report Download - page 34

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Full year results and operations review - June 2012
Telstra Corporation Limited and controlled entities
4
KEY OUTCOMES AGAINST STRATEGIC
PRIORITIES
Customer satisfaction
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customers to understand charges, the introduction of an
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via an Apple iPad^DQG)DFHERRNDQGPDQ\RWKHURSHUDWLRQDO
improvements.
Growth in number of customers
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 1.6 million domestic mobile customers, to a total of 13.8
million;
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million;
 336,000 customers on bundled plans, to a total of 1.4
million;
 475,000 Hong Kong mobile customers, to a total of 3.5
million.
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Customers have activated more than 375,000 4G devices
since launch.
Telstra’s domestic mobile business generated more than
one third of revenue. Telstra has added more than three
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6.1%.
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Telstra’s business improvement programme remained on
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enabling reinvestment in customer service initiatives. These
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interactions.
Growth opportunities
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signed providing a strong foundation for 2013. Major
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Department of Human Services, Australia Post and NAB.
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the move to online accelerated. Customer response to Sensis’
digital offers improved in recent months across metro and non-
metro regions. Excluding Sensis and advertising, digital media
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the Hong Kong mobile services (CSL) business and global
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from Reach.
NATIONAL BROADBAND NETWORK (NBN)
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commenced providing long term infrastructure access under
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release sites.
HALF YEARLY REPORTED RESULTS
H2 2012
YoY change
H1 2012
YoY change
H2 2011
YoY change
H1 2011
YoY change
H2 2010
YoY change
Sales revenue 0.8% 1.2% 1.8% -0.5% -1.9%
Total revenue 1.1% 1.1% 1.9% -0.5% -1.7%
Operating expenses 2.6% -1.0% 3.0% 10.7% -1.8%
EBITDA -1.6% 3.7% 0.7% -13.9% -1.5%
3UR¿WIRUWKHSHULRG -4.8% 22.5% -0.5% -36.0% -4.7%