Shutterfly 2009 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2009 Shutterfly annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 131

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131

View and enhance.
Once photos have been uploaded to Shutterfly, customers can choose to view their photos in a variety of ways,
including photo slideshows. To improve picture quality, customers also have access to our free online editing and image enhancement
tools. In addition to cropping and red-
eye removal, we offer a variety of creative options, such as saturating photos with additional color
or changing color shots to black-and-
white or sepia. Customers are also able to choose from a wide variety of photo borders. We offer free
customized back printing on photos and the option to add captions to many of our products. Customers can view and enhance their photos
online or on their desktop via Shutterfly Studio, which easily integrates with our website. Shutterfly Studio provides advanced viewing
and editing capabilities such as full screen slideshows, cropping, red-, blue- and green-
eye removal, sharpening, auto adjustments and
captioning.
Create.
We enable customers to create a variety of personalized products from their photos, including prints in wallet, 4×6, 5×7,
8×10, 11×14, 16×20 and 20×30 sizes, greeting cards, stationery cards (“designer cards”), calendars, photo books and other photo-
based
products and merchandise. Our highly-interactive, design-it-yourself “creation paths” help even first-time customers make professional-
looking, high-quality prints and products. Customers can easily design each product by following simple step-by-
step instructions and
using intuitive features, such as dragging and dropping an image into a template. Our technology then generates an image of the
customer’
s product on screen so that customers can make any desired design choices or changes and then view the final product to ensure
satisfaction before purchase. Customers can also save in-
process projects and return to them at a more convenient time to finish and
purchase.
Product enhancements during 2008 include:
Share.
We enable our customers to share memories and stay connected with friends and family in several different
ways. Customers can e-
mail friends, family and colleagues a link to an individual album that can be viewed as a slideshow of images. In
order to view those images, e-mail recipients simply click on the URL link in the e-
mail and view images immediately without the need to
register with Shutterfly. Recipients can then order prints or save them into their own album. Similarly, customers can share their photo
books electronically by sending an e-
mail to friends and family with a link to a photo book project, thereby improving the ease of photo
book development and collaboration, and sharing of personalized content. We recently enhanced our photo book sharing to enable
customers to post their photo books onto a variety of social networking and blogging websites including Facebook, MySpace, Blogger,
WordPress, LiveJournal, or to embed it on another website as a photo book widget. We also sponsor seasonal and topical photo contests
that promote sharing of photos by our customers. To save our customers time, we offer an easy way to copy names, e-
mail addresses and
mailing addresses from various software such as Outlook, Outlook Express, Entourage, Palm and Eudora into their Shutterfly address
book.
•
launched Shutterfly Gallery, a community site where photo book customers can post their books, share their stories and inspire other
Shutterfly customers with new ways to tell their stories;
•
launched our
“
Storyboard
”
feature which makes it easier and faster for customers to create their photo books;
•
launched a host of new content and designs for photo books including new themed books for Mothers’ Day, Fathers’
Day,
Halloween and Christmas and eight new digital scrapbooks in association with Creating Keepsakes (CK) Media;
•
added new leather and padded photo book cover options on our square photo books;
•
launched premium designer stationery for baby announcements, baby shower invitations, party invitations, graduation and holiday;
and
•
expanded our product line by adding notebooks, notepads, address labels, stickers and calendar posters.
11