Saab 2013 Annual Report Download - page 21

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SAAB ANNUAL REPORT 2013 17
Market
driving forces Business fl ow
Saab’s offering
and strengths
Market area
organisation
Saab o ers products within the air, land, naval, civil security
and commercial aeronautics categories. Business area Aero-
nautics – which includes the Gripen  ghter and unmanned
vehicles – generates the most sales.
Gripen is a leading  ghter system with large possibilities
to continuously integrate new abilities, such as weapons and
sensors.  e Gripen system was, for instance, the main test
platform for the Meteor air-to-air missile that was developed
for Gripen, Euro ghter and Rafale. Gripen’s innovative design
enables swi and e cient upgrades of the system.
System integration is also vital to improving cyber security.
Saab o ers systems that protect mission-critical solutions and
key networks in this increasingly relevant area.  e products
are available as stand-alone solutions and as integrated solu-
tions and services for other defence and civilian purposes.
Being at the forefront of technology development requires a
product portfolio that is constantly evolving to adapt to custo-
mers’ current and future needs. Saab therefore reinvests about
a quarter of its sales in research and development. An ongoing
dialogue with customers ensures that the right R&D priorities
are set. Opportunities for close customer relationships were
further strengthened through the establishment in 2013 of the
new market area organisation, with six prioritised markets.
Another important driving force that Saab encounters in its
operations is the need for securing supply chains and making
them more e cient. Saab’s civil security o ering is focused on
ensuring e cient  ows at airports, ports and along coastlines.
Saab has a strong position in key segments of the market, and
o ers products that improve throughput and reduce costs and
environmental impact.
Another of Saab’s strengths is cost-e ciency. Saab has suc-
ceeded in shortening lead times and improving production e -
ciency, resulting in lower costs for both Saab and its customers.
Because it operates in an industry characterised by long-term
contracts, Saab is very aware that time is money–and therefore
always strives to deliver on time, every time.
Saab is world leading within system integration and
continues to invest heavily in research and develop-
ment to meet customer needs.
Aeronautical sub-systems Civil security and traf c management systems
(incl. ATM2)
Training and simulation systems
Missile systems
Underwater productsCamou age solutions
Radar and electronic warfare
Support weapons
C4ISR1 systems
Gripen and unmanned
systems
Saab’s markets segments
AIR
LAND
NAVAL
CIVIL SECURITY
COMMERCIAL
AERONAUTICS
THE OFFERING
INTEGRATED SOLUTIONS, INCLUDING C4ISR
1
, TRAINING & SIMULATION
PRODUCTS
AND SYSTEMS
SERVICES
TECHNICAL CONSULTANCY AND SUPPORT AND SERVICE
1) Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance
2) ATM – Air Traf c Management
Quality
R&D
Local
presence
Cost-
effi ciency
Saab’s strengths are its
uncompromising focus on
quality, substantial investments
in research and development,
cost-ef ciency on all levels and
strong local presence.
Saab’s strengths
Saab’s offering and strengths