Saab 2013 Annual Report Download - page 19

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SAAB ANNUAL REPORT 2013 15
Saab’s customers are
in large part national
organisations and agen-
cies responsible for the
procurement of defence
materiel. In 2013, 81
per cent of sales was ge-
nerated by defence and
security operations and
59 by customers outside
Sweden. Procurement
processes are oen
long and are sometimes part of a political decision-making process.
A current example of this is the ongoing process in Switzerland
regarding the potential Gripen purchase from Sweden, which will be
settled through a referendum in 2014.
In some large deals, Saab may serve as subcontractor or
partner to a company with which it competes in other deals.
Customer co-operation on product development is becoming
increasingly important. Gripen E is one such example, with the
customer involved in nancing some of the development costs.
During 2013 Saab participated in 55 exhibitions in 25 countries,
including the Dubai Airshow, Paris Airshow and Defence and
Security Equipment International (DSEI) in London. Exhibition
participation is an important channel for cost-eective outreach
to defence industry customers.
Long-term returnsCustomer relationships spanning the globe
Saab’s strategy focuses on an overarching
plan to establish trust in Saab as an
investment alternative. is involves un-
derstanding and responding to stakehol-
ders’ various expectations and creating
the basis for long-term sustainable value
development for our shareholders.
Trust also requires a high degree of
transparency. Saab’s ambition is to descri-
be its business in a clear way that makes
it easy for current and potential investors
to understand the business model and
evaluate the risks and opportunities the
company is facing.
2012 2013201120102009
1.9
2.8
3.2 3.3
2.6
Yield
CISB, the Swedish Brazilian Centre for Research & Innovation, held its third annual meeting in November 2013. In connection
with the annual meeting, there was an awards ceremony for the winners of The Sweden-Brazil Scholarship Challenge. The rst
prizes in the competition were two scholarships – one to Linköping University and one to Chalmers University of Technology. Both
scholarships include paid internship at a leading engineering company, of which Saab was one.