Louis Vuitton 2007 Annual Report Download - page 7

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2007 LVMH
05
A great première
Fendi parades
on the
Great Wall
of China
On October 19, 2007, a spectacular and
magical moment took place on China’s most
famous landmark, which is also the largest
manmade structure in the world. Fendi
transformed the Great Wall into a stage to
introduce its 2008 spring-summer collection
to 500 invited guests. As the models walked,
the Fendi double-F signature appeared in
lights on the surrounding towers. A great
première and a strong symbol of the dazzling
rebirth of the Roman brand which joined the
Group in 2000, the event provided global
visibility to the brand that has become one
of the LVMH stars in just a few years.